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by Kenneth Hey : The CATERPILLAR DOESNT KNOW: HOW PERSONAL CHANGE IS CREATING ORGANIZATIONAL CHANGE

ISBN : #0684834294 | Date : 1998-07-15

Description :

PDF-a8b00 | “The caterpillar doesn’t know that he’ll come out as a butterfly. All he knows is that he’s alone, it’s dark, and it’s a little scary.” — Mort Meyerson, Chairman, Perot SystemsThe caterpillar doesn’t know that it must transform itself to stay alive. This imperative, according to leading detection-change experts Kenneth Hey and Peter Moore, now confronts American corporations, political institutio… The CATERPILLAR DOESNT KNOW: HOW PERSONAL CHANGE IS CREATING ORGANIZATIONAL CHANGE


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Tourism Marketing Developing Countries Stereotypes PDF A9ba6c69d

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by Eli Avraham : Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East

ISBN : #1137342145 | Date : 2015-12-06

Description :

PDF-95885 | Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists …. Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East


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Quick Start Guide Podcasting BlackBerries PDF 0a70017b8

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by Mark Harnett : A Quick Start Guide to Podcasting: Creating Your Own Audio and Visual Materials for iPods, BlackBerries, Mobile Phones and Websites (New Tools for Business)

ISBN : #0749461454 | Date : 2010-10-20

Description :

PDF-b5454 | A Quick Start Guide to Podcasting provides essential information on setting up a podcast. It will show you how to give your brand more than an internet presence; it will give it a voice. With tips on how to write for the ear and how to shape your material, it will help you to: establish an identity; corporate, commecial or individual; reach a different demographic from that which you have previous… A Quick Start Guide to Podcasting: Creating Your Own Audio and Visual Materials for iPods, BlackBerries, Mobile Phones and Websites (New Tools for Business)


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Information Security International Conference Proceedings PDF Fdfd3ced3

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Information Security: 4th International Conference, ISC 2001 Malaga, Spain, October 1-3, 2001 Proceedings (Lecture Notes in Computer Science) PDF




: Information Security: 4th International Conference, ISC 2001 Malaga, Spain, October 1-3, 2001 Proceedings (Lecture Notes in Computer Science)

ISBN : #3540426620 | Date : 2001-10-25

Description :

PDF-af2e4 | The Information Security Conference 2001 brought together individuals involved in multiple disciplines of information security to foster the exchange of ideas. The conference, an outgrowth of the Information Security Workshop (ISW) series, was held in Málaga, Spain, on October 1–3, 2001. Previous workshops were ISW ’97 at Ishikawa, Japan; ISW ’99 at Kuala Lumpur, Malaysia; and ISW 2000 at Wollo… Information Security: 4th International Conference, ISC 2001 Malaga, Spain, October 1-3, 2001 Proceedings (Lecture Notes in Computer Science)


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Management Fuzzy Front End Innovation PDF 5e67929fb

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: Management of the Fuzzy Front End of Innovation

ISBN : #3319010557 | Date : 2013-10-08

Description :

PDF-b6fab | This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, technologic… Management of the Fuzzy Front End of Innovation


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Social Media MBA Competitive Development PDF 27382e90e

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The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery PDF




by Christer Holloman : The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery

ISBN : #1119963230 | Date : 2012-02-06

Description :

PDF-4aae2 | It’s a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation’s social medi… The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery


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PR Persuasive Industry Relations Shaping PDF Fdf552776

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PR- A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media PDF




by T. Morris : PR- A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media

ISBN : #0230205844 | Date : 2008-10-06

Description :

PDF-91280 | Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed…. PR- A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media


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Official Guide Information Marketing Internet PDF 9a4d997ed

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by Bob Regnerus : The Official Get Rich Guide to Information Marketing on the Internet

ISBN : #1599182548 | Date : 2008-08-05

Description :

PDF-21450 | The Inside Scoop to Selling Information on the Internet You won’t learn the key to a four-minute workweek or how to get money to pour out of your computer’s printer. And, you won’t find over-promises, untested ideas, idle boasting, weird and impossible examples, or hype. This book is the real deal-practical, doable steps, real-life examples and proven strategies to help you harness the powers o… The Official Get Rich Guide to Information Marketing on the Internet


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21 Dog Years Cube Dwellers PDF 72346b893

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by Mike Daisey : 21 Dog Years: A Cube Dweller’s Tale

ISBN : #0743225805 | Date : 2002-06-04

Description :

PDF-decda | Boy meets dot-com, boy falls for dot-com, boy flees dot-com in horror. So goes one of the most perversely hilarious love stories you will ever read, one that blends tech culture, hero worship, cat litter, Albanian economics, venture capitalism, and free bagels into a surreal cocktail of delusion.In 1998, when Amazon.com went to temp agencies to recruit people, they gave them a simple directive: se… 21 Dog Years: A Cube Dweller’s Tale


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Complete Idiots Twitter Marketing Computers PDF 063480955

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by Brett Petersel : The Complete Idiot’s Guide to Twitter Marketing (Complete Idiot’s Guides (Computers))

ISBN : #1615641572 | Date : 2012-05-01

Description :

PDF-701ef | Cash in on the Twitter trend and reach more customers! The Complete Idiot’s Guide® to Twitter Marketing will help you connect with your customers and build your brand’s online presence in no time. This guide is full of essential information on maximising Twitter’s marketing tools giving you the surest path to success. Find key suggestions for taking advantage of Twitter’s power as a search engine… The Complete Idiot’s Guide to Twitter Marketing (Complete Idiot’s Guides (Computers))


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